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2016  BCCDS research events 

Research stay Lutgard Lams, Jan-April 2016, at National Sun Yat-sen University, Graduate Institute of Political Science (within framework of Taiwan Fellowship Program (Min. Foreign Affairs, ROC)


'Sinicization and Taiwanization processes during Ma Ying-jeou’s first term in office' (L. Lams)

Date: 24 March 2016

Venue: Chung Hsing University, Graduate Institute of International Relations, Taichung, ROC (Taiwan)

The interplay of language and ideology in political communication: case study: Taiwan 2016 Election Campaigning” (L. Lams)
Date: 11 April 2016
Venue: National Sun Yat-sen University, Graduate Institute of Political Science, Kaohsiung, ROC (Taiwan)


2014 BCCDS Events

'Discourse of the China Dream: what, why and how?'      

Date: April 24,2014,  7-9 pm    

Guest speaker:  Prof.dr. Tao Xie, School of English and International Studies, Beijing Foreign Studies University

In this lecture, Prof. Tao Xie unraveled the enigmatic formula of the 'Chinese dream', coined by President Xi Jinping.  As he explained, "the Chinese people have dreams too, just like other peoples around the world. But the China Dream has never been as powerfully and eloquently articulated as the American dream, until President Xi Jinping came into power in 2012". Prof. Xie examined the China Dream in the broad context of rhetorical campaigns by Chinese leaders since Deng Xiaoping. From Jiang Zeming's Three Represents to Hu Jintao's Harmonious Society to the most recent China Dream, each rhetorical campaign represents not only the top leader's attempts to distinguish his tenure from his predecessors, but also different governance challenges faced by each top leader. The talk analyzed in particular the instruments of communication that have been employed by the Chinese government to promote the China dream, as well as foreign and domestic perceptions of the China Dream.


2013 Conferences in China

In the Fall Semester, two presentations concerning 'Communication and China' were given by Lutgard Lams at two consecutive conferences in China.

 In September, she participated in the 2013  China Communication Forum and the First  Central Asia Communication Forum in Urumqi, co-organized by the School of Journalism and Communication from Xinjiang University, Urumqi, and  the National Center for Radio and Television Studies from the Communication University of China, Beijing.  After the introductory speeches by the Dean of Communication School, prof. Zhang Libin, and the  conference organiser, prof. Liang Zheng, both from Xinjiang University, the distinguished key note speakers Prof. Hu Zhengrong (Communication University of China, Beijing),  Prof. Zhao Yuezhi (Simon Fraser University, Canada), Prof. Colin Sparks (Hong Kong Baptist University, Hong Kong) and Prof. Marguerite Moritz (University of Colorado, Boulder) presented the central theme of "International Communication and Central Asian Development" and opened up the discussion on 'Central Asia and the Geopolitics of Communication'.  In the panel on "Media, Xinjiang, and Central Asia", chaired by prof. Moritz, Lutgard Lams gave a talk on the Belgian press representation of Xinjiang. Kevin Peters from Web International English discussed shifting traditions in Xinjiang and Milica Pesic from the Media Diversity Institute, London presented a speech on "professional Journalism and the Question of Ethnicity". 

The second conference was held from 24 to 26 October at  the enchanting West Lake in Hangzhou. The Fourth International Conference of Multicultural Discourses was organized by Prof. Shi-xu, Director of the  Institute of Discourse & Cultural Studies, Zhejiang University. Lutgard Lams shared her views on how the Chinese press frames the US and Japanese Other in sensitive times of diplomatic standoffs. The plenary sessions welcomed a variety of speakers from the four corners of the world, in the true spirit of the conference.


"Different perspectives on Intellectual Property Rights in China-EU Trade Talks", Mr Benoît Lory, EU Commission DG for Trade, Policy Officer, 5 December 2013

For this lecture, we were glad to welcome Mr Lory, EU CommissionTrade Negotiator responsible for IPR issues with China, Hong Kong, Macao, Taiwan and Mongolia, who shared his rich insight into IPR matters in the EU as well as in China. He first discussed a study on 'IPR-intensive industries' by the EU Observatory on IPR infringements, and talked about new production patterns and China's ambition to move up the value chain in certain areas like biotechnology, new materials, etc.  Then we were given a survey of current IP legislative actions in China and its growing IP awareness (record numbers in patent filings and dramatic increase of IP litigation). Mr Lory also explained in detail the EU-China cooperation (e.g. IP Dialogue, IP Working Group, Technical cooperation programmes, Custom Action Plan, bilateral agreement on GIs, etc.). The presentation was followed by a lively debate on the origin of Chinese perspectives on IPR (combination of culture, politics, education) and different negotiation styles between Chinese and EU trade negotiators. The lecture also served as a useful exercise for our students of simultaneous interpretation. Thanks to the speaker, audience, and interpreters!


"Diversity underlying surface similarity: a debate of values - Case study: changing values of Shanghai and Beijing managers?", dr. Thomas Herdin (University of Salzburg), 7 November 2013

In this lecture, Prof. Herdin offered a keen insight into findings of his research project aimed to understand China's transformation. Interestingly, factors like the Chinese rural/urban divide and differences between life in Shanghai/Beijing seem to play more of a role in shaping managers' values than demographics such as generational differences. Thomas Herdin also showed how underneath the homogenization/decline of exotic-ness/cultural surface synchronization (secondary values) through transcultural lifestyles, basic (primary) values remain deeply rooted and hidden beneath the surface of the iceberg.

"Epistemological challenges: Aristotelian Logic vs Taoist & Dialectical Thought", dr. Thomas Herdin (University of Salzburg), 8 November 2013

In a sequel to the evening lecture on  the dynamics of cultural surface synchronization and deep-rooted primary values, Prof. Herdin approached the value debate from a more philospohical angle and looked at implications for the academic mindset and for analyzing intercultural/transcultural communication.


"Progress of Cross-Strait Integration between China and Taiwan: Are Models of European Integration Relevant?", dr. David Huang (Academia Sinica, National Taiwan University), 2 July 2013
On 2 July, Dr. David Huang brought a lecture on the relevance of European integration model for the progress of Cross-Strait integration between China and Taiwan. He gave a survey of essential features of European and Cross-Strait integration, discussing its political aspect disguised as a functional and economic integration. In his opinion, the functioning and implementation of new regulations for Cross-Strait exchanges since the Kuomintang President Ma Ying-jeou took office in 2008, so far cannot match the highly institutionalized and legalized status of the European integration. Dr. Huang explained the various interpretations of some key phrases in the debate on the China/Taiwan relations and discussed the more recent Chinese government’s discursive move to enhance a common perception and recognition of the ‘one China framework’ while allowing economic and social integration between China and Taiwan to intensify.  On the basis of several opinion polls on cultural and political identity, he concluded that further Cross-Strait integration does not only institutionalize the distinction of administrative jurisdiction between the Chinese and Taiwanese governments, but it also sharpens the distinction between Taiwan and Chinese identity among Taiwanese people.

2013 Seminars in China

posted Jun 18, 2013, 12:27 PM by Lutgard Lams   [ updated Jun 18, 2013, 1:49 PM ]
In the second half of April, Frank Gotzen and Lutgard Lams were invited by the School of Public Affairs at the University of Science & Technology of China (USTC), Hefei (Anhui Province) to give a series of lectures to the Ph.D. students of Public Affairs. Frank Gotzen also visited the  Chinese Intellectual Property Office, Anhui Branch and discussed recent developments of IP protection in China with the Director of the Office. Lutgard Lams met with the Head of the International Office of USTC  and the Vice-Dean ofthe USTC News Center and  Deputy-Director of USTC Center for Science Communication.
Lut Lams with her students on the class of EU Institutions and Communication