BCCDS Outreach

BCCDS Outreach Conference/Panel/Workshop


BCCDS Convenor Prof. L. Lams presented 

“Tracing strategic narratives in contemporary Chinese leadership’s speeches”

International Seminar on Politics in East Asia,

Institute for Security and Development Policy, ISDP Stockholm, September 09-10 2021

Special theme: 'Politics in East Asia Today’

The ISDP Stockholm China Center will host a two-day seminar on ‘Politics in East Asia Today’, bringing together European and East Asian scholars and experts who are distinguished figures in their respective fields. To better understand conflicting political, economic, and diplomatic realities, ISDP hopes that this will provide a platform for valuable discussion and exchange.


2021 BCCDS Outreach Panel sessions

  'Meaning Generation in Chinese Official Media Discourse'

Convened by Prof. Lutgard Lams and Dr. Zhang Rui

17th International International Pragmatics Association (IPrA) Conference,

Winterthur, June 27-July 2, 2021

Special theme: The Pragmatics of Inclusion

This panel 'Meaning Generation in Chinese Official Media Discourse' aims to offer a platform for an exchange of ideas about explorations into various phenomena concerning the pragmatics of meaning generation in Chinese official media discourse. We warmly welcome empirically-grounded contributions that take linguistic analysis as the point of departure but may approach it from a variety of analytical lenses, either with a culture-specific perspective or a cross-cultural one.



BCCDS Outreach Cooperative Conference Panel, 2021

‘Discourse as an Interface in the Study of Interactions between China and the World: Foreign Policy, Narratives, and Diplomacy”

Panel in the 13th Interpretive Policy Analysis Conference

June 28 -July 2, 2021



BCCDS International Workshop 2020

“Discourse in and about China”

December 11, 2020, 14:00-16:30 hrs (Brussels time)

Virtual Zoom Meeting

The 11 December 2020 international workshop, which was to gather the institutional partners and individual scholarly contributors in Brussels, was transformed into a virtual webinar, in which the participants engaged in an exchange of insights from their current research in the domain of “Discourse in and about China”.

Discourse ‘in’ China was covered in a presentation by Ying Xu, PhD Candidate and Prof. Lutgard Lams (KU Leuven, Belgium) on how Chinese media narratives portray the 2018 Sino-US trade conflict, and how presuppositions greatly contribute to implicit meaning making. The second contribution to this angle of ‘discourse in China’ was brought by Prof. Qing Cao (Durham University, UK), who shared his fascinating latest insights on how political terms in modern China were translated from Western concepts. 

The studies on discourse ‘about’ China were presented by Damien Ng (Julius Baer Bank, Zurich), who explored the portrayal of the 2010 trade dispute between China and its major trading partners in Western Newsmagazines’ headlines. His insights were very much echoed in the study by Prof. Shasha Wang (Bangor University, Bangor, UK), who outlined the images of China through the lens of British TV documentaries.

Although the meeting was originally planned for two hours, the lively exchange among this core group of researchers, sharing similar interests, went on for four hours and we still had the feeling so many aspects were still waiting for further discussion. This enthusiastic scholarly discussion led to the idea that the ‘to-be-continued’ panel discussion could become a full-fledged public BCCDS event in Brussels, December 2021. More news is coming.



BCCDS co-organizes the 17th International European Association of Taiwan Studies (EATS) Conference in cooperation with EASt (ULB)
Brussels, 2020 
'Narrating Taiwan: Re-imagining, re-writing, and re-connecting Taiwan'
  • Venue: ULB, Brussels
  • Date6-8 April 2020


Follow the news on: https://www.eats-taiwan.eu/conference/eats-2020-conference


BCCDS Outreach Lectures

Zurich Taiwan Lecture Series 2021 (Online)

organized by Institute of Asian and Oriental Studies, Univesity of Zurich
Date: May 20, 2021, 10:15-11:45 am (CEST)

'Framing Analysis of the 2016 Taiwan Presidential Election Campaign'
by Prof. Lutgard LAMS, KU Leuven & Brussels Centre for Chinese Discourse Studies

On 20 May 2021, Lutgard Lams gave an (online) lecture at the Institute of Asian and Oriental Studies of the Department of Chinese Studies, at the University of Zurich. She focused on framing strategies, used by the main contenders in the 2016 Taiwan presidential campaign. Besides outlining major campaign themes and observing how the candidates frame the Self and the Other, the talk also pointed out discursive complexities or ambiguities concerning cross-Strait relations. Since presidential elections provide the perfect arena to either disambiguate or obfuscate positions in this matter, she probed into the use of certain terms and set phrases, such as ‘1992 consensus’, ‘status-quo’ in the 2016 presidential campaign.


2016: BCCDS Lecture Series in Taichung, Taiwan

'Sinicization and Taiwanization processes during Ma Ying-jeou’s first term in office'

(L. Lams)

                                                         Date: March 24, 2016

     Chung Hsing University, Graduate Institute of International Relations, Taichung, ROC (Taiwan)


2016: BCCDS Lecture Series in Kaohsiung, Taiwan

'The interplay of language and ideology in political communication: case study: Taiwan 2016 Election Campaigning'
L. Lams
Date: April 11, 2016
National Sun Yat-sen University, Graduate Institute of Political Science, Kaohsiung, ROC (Taiwan)


2014 Seminar in Brussels

'Totalitarian/Authoritarian Discourse Across Time and Space'

Venue: Berlaymont building (EU Commission), Salle Cinéma, Wetstraat/                                  Rue de la Loi, 200, 1000 Brussels

Date: November 13, 2014, 16:30-18:30 pm  

Guest speakers  Rüta Petrauskaité, Ko Ko Thett, Lutgard Lams

At this seminar, three contributors to the recently published volume “Totalitarian/authoritarian discourses; a global and timeless phenomenon?", edited by Lutgard Lams, Geert Crauwels, and Henrieta Serban presented their views on totalitarian/authoritarian discourse in China, Myanmar, and the former Soviet Union, addressing the following questions. What are the common characteristics and main functions of the totalitarian/authoritarian discourse? In what form does totalitarian/authoritarian discourse survive after democratization and to what extent can it impede democratization? Why is deciphering discourse important for policy-makers? The authors discussed how totalitarian/authoritarian discourse contains an explicit emphasis on the Party's or Leader's monopoly on truth and aims at creating a collective identity directed towards a common enemy.


2013: BCCDS Lecture Series in Anhui, China

'The Recent Developments of IP Protection in China'

Frank Gotzen / Lutgard Lams

In the second half of April, Frank Gotzen and Lutgard Lams were invited by the School of Public Affairs at the University of Science & Technology of China (USTC), Hefei (Anhui Province) to give a series of lectures to the Ph.D. students of Public Affairs. Frank Gotzen also visited the Chinese Intellectual Property Office, Anhui Branch and discussed recent developments of IP protection in China with the Director of the Office. Lutgard Lams met with the Head of the International Office of USTC  and the Vice-Dean of the USTC News Center and  Deputy-Director of USTC Center for Science Communication.



Panel Discussions and Public Outreach

On 15 April 2014, in a panel discussion "Taiwan's Role and Commitment from Regional and Global Perspectives", organized by EIAS (European Institute for Asian Studies), Lutgard Lams discussed how the Taiwanese authorities have been striving to improve cross-Strait relations in order to reinforce Taiwan's position in the region, and to increase economic opportunities and cooperation both with the PR China and with its primary trading partners. She outlined continuities within the presidential discourse over the last few years and presented different ideological perspectives in the Taiwanese society about cross-strait rapprochement. A discussion followed about the Sunflower Movement (including student demonstrations in March 2014) and the government response.

On 29 Nov 2013, the EU Parliament, DG External Policies, Policy  Department organized a Policy hub to discuss discursive issues of unification, 'one China framework', national identity with respect to Taiwan and Hong Kong, in light of recent policy trends and theoretical models. Guest speakers were Lutgard Lams (KULeuven Campus Brussels) and David Huang (Academia Sinica, Taipei).

On Feb 27, 2012, at the book launch of "European Perspectives on Taiwan" in Brussels,  experts on Taiwan discussed issues and questions related to various perspectives from Europe on Taiwan. Four of these experts, Dr. Jens Damm, Prof. Dr. Paul Lim, Dr. Ann Heylen and Dr. Lutgard Lams presented an in-depth elaboration of their contributions to the book. 


On Dec 19, 2011,  Lutgard Lams presented a talk entitled Taiwanization - A dynamic discursive process in the face of glocalization' during a conference at the European Parliament. Her presentation highlighted key discursive elements from the policy statements of two major Taiwanese  2012 Presidential candidates, President Ma Ying-jeou (KMT) and Dr. Tsai Ying-wen (DPP) to clarify their different options regarding Taiwan's future in the dynamic of the local democratization, the Cross-Strait relations, the regional integration in the Asia-Pacific region as well as of the globalization. The presentation happened at the occasion of the 28th Taiwan-European Conference: EU's development and contemporary Greater China. The participants included MEPs, diplomats in Brussels, IR scholars and experts from the EU and Asia.    
  Image source: Central News Agency  


On Nov 3, 2011, Lutgard Lams gave a talk to a group of Chinese MA and Ph.D. students on the application of  Chinese Discourse Studies in IPR studies (Law School & Intellectual Property School, Jinan University, Guangzhou)


International Conferences 

2014 International Conference in Brussels

'Mass Communication and EU-China relations" at the EU Committee of the Regions', Brussels.

On April 3-4, 2014, The College of Europe organized an international conference 'Mass Communication and EU-China relations" at the EU Committee of the Regions', Brussels. Lutgard Lams presented a paper "China: economic magnet or rival? Framing of China in the Dutch- and French-language quality press in Belgium and the Netherlands".

2013 International Conferences in China

In the Fall Semester, two presentations concerning 'Communication and China' were given by Lutgard Lams at two consecutive conferences in China.

 In September, she participated in the 2013  China Communication Forum and the First  Central Asia Communication Forum in UrumqiIn the panel on "Media, Xinjiang, and Central Asia", chaired by prof. Moritz, Lutgard Lams gave a talk on the Belgian press representation of Xinjiang. Kevin Peters from Web International English discussed shifting traditions in Xinjiang and Milica Pesic from the Media Diversity Institute, London presented a speech on "professional Journalism and the Question of Ethnicity". 

The second conference,  t
he Fourth International Conference of Multicultural Discourses, was held from 24 to 26 October at the enchanting West Lake in Hangzhou (Institute of Discourse & Cultural Studies, Zhejiang University). Lutgard Lams shared her views on how the Chinese press frames the US and Japanese Other in sensitive times of diplomatic standoffs. 

Fellowship Cooperation

2011, 2016 Taiwan Research Fellowships

Lutgard Lams, Jan-April 2011 and 2016, at National Sun Yat-sen University, Graduate Institute of Political Science within the framework of Taiwan Fellowship Program, Ministry of Foreign Affairs, Taiwan. In 2011, Lutgard Lams carried out fieldwork on the discourses about ECFA. In 2016, she examined the Taiwanese presidential election campaign discourse.